The fashion industry revolves around Fashion Week; a week long spectacle that occurs twice a year in the four fashion capitals. These shows are responsible for setting contemporary fashion trends and defining what’s cool for the season ahead. Fashion Week is to the fashion industry what the Oscars are to the movie industry.
Fashion Week is the place to see and be seen. It used to be open to only apparel buyers and manufacturers, but they have become huge, glitzy media events. There are usually at least 100 different events that occur during Fashion Week. They include the runway shows, charity galas and other parties. Sometimes attendees spend more time waiting in line for a runway show than the length of the actual show. Fashion shows are invitation only events. The fashion houses invite who they want to attend. Guests are mostly fashion industry press, buyers from department stores and boutiques around the world and friends of the designers. It is a coup for designers to get celebrities to their shows. It serves as an endorsement for their label and increases the cool factor of their designs.
Where do they take place?
There are at least forty fashion weeks that occur in different cities around the globe, but the four most important and influential shows are held in New York, London, Milan and Paris. They always occur in the same geographic order. Smaller fashion weeks are held in places such as Iceland, Rio de Janeiro, Sydney, Chicago and even Croatia. New York Fashion Week is the oldest. It was started in 1943 in a move to draw some of the fashion attention Paris always received to the United States. London Fashion Week is the last of the big four to be added. Continue reading